ABOUT CHINENG
CHINENG Commercial Kitchen Equipment
Guangdong Jiushang Electronic Technology Co., Ltd. was founded in 2014, and its core brand "CHINENG" focuses on the field of commercial kitchenware, committed to providing intelligent and efficient equipment and one-stop solutions for the global catering industry. The company started with commercial induction cookers and gradually expanded its product line, now covering a full range of products such as heating, cleaning and processing, food machinery, refrigeration, automatic intelligence, and extending to kitchen design, engineering, and comprehensive services. CHINENG has always adhered to the streamlined model of "research, production, and sales" directly connecting with customers, serving customers directly through the direct sales system, listening to user needs, and pioneering the innovative path of the "new commercial kitchen model".
CHINENG has obtained a number of domestic and international certifications, and has established a sound sales network in Chinese Mainland and Southeast Asia (Malaysia, Vietnam, Indonesia, Singapore). The subsidiary brand "BAJIXING" focuses on engineering projects, marking the upgrade of CHINENG from a single equipment supplier to a full scenario service provider covering design, research and development, production, installation, training, and after-sales service, truly realizing the goal of "technology empowering commercial kitchens and serving warm customers". The customer base covers multiple fields such as the catering industry, corporate canteens, food industry production, government and enterprise units, and the military.
Brand Story
The word "CHINENG" comes from the belief that "galloping thousands of miles, can not". In 2012, the founder purchased the trademark with a firm brand vision, and the horse totem in the logo echoes the word "CHI", symbolizing the spirit of CHINENG win with speed and overcome difficulties with toughness. At the same time, CHINENG in the United States, Europe, Southeast Asia and other countries and regions registered the "CHINENG" trademark, a combination of Chinese and English logo bearing a foothold in the local, global vision.
At the beginning of the establishment of the brand, CHINENG chose a different path - abandon the traditional wholesale distribution model, take research and development as the core, direct sales as the pulse, and directly integrate customer needs into the upgrading and iteration of products. This insistence made CHINENG quickly emerge in the field of commercial kitchenware, and in the following ten years, with the rapid research and development transformation cycle, continue to launch dishwashers, automatic noodle cooking machine, stir-frying machine, intelligent steam cabinet and other innovative products, become the industry to emulate the benchmark.
Enterprise Philosophy
Vision: Keep up with the pace of national rejuvenation, and contribute to the Chinese food culture to the world.
Business Mission: Go all out to help the development of the food and beverage industry.
Management Mission: Create a corporate culture that loves employees and customers, and strive for the material and spiritual happiness of all employees.
Values: Sincerity, diligence, innovation, altruism.
At the beginning of the establishment of the brand, CHINENG chose a different path - abandon the traditional wholesale distribution model, take research and development as the core, direct sales as the pulse, and directly integrate customer needs into the upgrading and iteration of products. This insistence made CHINENG quickly emerge in the field of commercial kitchenware, and in the following ten years, with the rapid research and development transformation cycle, continue to launch dishwashers, automatic noodle cooking machine, stir-frying machine, intelligent steam cabinet and other innovative products, become the industry to emulate the benchmark.
Development History
2012-2015 Rooting period:
With commercial induction cooker into the market, the first "R & D + direct sales" model, single product sales rank in the forefront of the industry.
2016-2020 Blooming period:
The product line has expanded to the whole category, covering heating, cleaning, food machinery, refrigeration, automatic intelligence and other products, and has won the sales title in the domestic mainstream e-commerce platform for many times. In 2017, it was funded by industrial investors and entered a period of rapid development.
2020-present Transcendental phase:
BAJIXING commercial kitchen equipment engineering company was established to create an "equipment + service" ecosystem. In 2024, the globalization strategy is officially launched, the first sales company in Southeast Asia is located in Malaysia, and actively layout Singapore, Vietnam, Indonesia, the Middle East and European and American markets, promoting China's intelligent manufacturing, Chinese service and Chinese food to the world.
Products and Services
CHINENG deeply cultivates six core product lines, fully covering the full scene needs of commercial kitchens. Each product is driven by customer needs and delivered after numerous simulation tests and optimizations. The establishment of Eight Star commercial kitchen equipment engineering Project Company marks the extension of CHINENG's services from "hardware" to "soft power" :
Planning: Customized kitchen lines to maximize space efficiency.
Design: Combine aesthetics and functionality to create a modern and intelligent kitchen environment.
Training: Provide long-term equipment operation and maintenance training courses to help customers achieve long-term operation.
Future Outlook
In the next ten years, CHINENG will continue to be driven by research and development, take customers as the center, and deepen the global strategic layout. The full landing of the Southeast Asian market in 2024 is only the starting point, and CHINENG plans to join hands with global partners to let the kitchen technology "created in China" benefit the world. CHINENG is not only an enterprise, but also a group of dream pursuers. In the vast world of commercial kitchen appliances, CHINENG is willing to work with customers, employees and industry colleagues to move forward side by side, galloping thousands of miles, can not, and jointly write a new chapter of commercial kitchenware industry.
6 ADVANTAGES OF CHINENG
Directly affiliated manufacturer
Distribution and installation
Price synchronization
Quality assurance
Support customization
After-sale guarantee
COOPERATIVE PARTNER
Price transparency
Nationwide coverage
Rapid design
Quick quote
Worry-free after sale